As Wall Street worries about dying department shops and falling foot site visitors in malls, Estee Lauder says its make-up enterprise is rising steadily.

The beauty maker, which owns manufacturers like MAC, Origins and Clinique, reported third-quarter earnings and gross sales on Wednesday that topped analysts’ expectations and have been boosted by an growing demand for make-up.

Shares of Estee Lauder closed up about four p.c Wednesday, on the heels of the corporate’s upbeat earnings report and optimistic outlook on the make-up trade.

Performance within the newest quarter means that buyers who fretted stoop in mall site visitors would harm Estee Lauder’s enterprise have been underestimating steps the corporate has taken to promote its merchandise at specialty retailers like ULTA Beauty and LVMH’s Sephora, which are sometimes positioned in off-mall areas. Estee Lauder additionally has acquired manufacturers that talk to present developments.

A slight bounce in make-up gross sales for the quarter was fueled by double-digit will increase from manufacturers Tom Ford and Smashbox, together with strong progress from Estee Lauder’s namesake label and Clinique, the corporate mentioned.

“The overall increase in makeup… resulted from new product offerings, as well as the broadening of the brands’ presence in a number of channels … to reach new consumers,” Estee Lauder mentioned, referring to its newest efforts to attract in additional millennials.

The firm’s latest acquisitions of Too Faced and BECCA Cosmetics additionally helped its efficiency. These merchandise in addition to Smashbox could also be within the candy spot of a rising development.

Back in April, The NPD Group reported that customers — lots of them youthful — have been spending much less on athleisure — stylish but snug athletic attire — and have been as an alternative starting to maneuver extra into the make-up trade.

“Active wear today is no longer exclusive to athletic apparel; recent growth in key makeup categories coincides with the rising popularity of makeup as the latest workout essential,” the analysis agency wrote.

Total status make-up gross sales, these of higher-priced merchandise bought in department shops, climbed by 11 p.c, to $7.6 billion, within the 12 months ended Feb. 2017, NPD information present. Growth in long-lasting and waterproof merchandise are enjoying into this development, the group added.

Sales of waterproof mascara, for instance, was up 16 p.c throughout the trade, and gross sales of waterproof eyeliner have risen 7 p.c. Long-wear basis gross sales elevated by 13 p.c, whereas fundamental basis noticed a decline, NPD’s survey discovered.

Now, in comes Estee Lauder.

Smashbox’s cosmetics line up — which Estee Lauder has mentioned it is notably happy with and performed a key element in boosting revenue this quarter — is marketed as with the ability to face up to “hot lights, long days, and your busy life,” one thing youthful customers are seemingly prioritizing at present.

Playing into to this development, Estee Lauder acquired Too Faced, a make-up model fashionable amongst millennials, for $1.45 billion final 12 months. The firm additionally purchased BECCA Cosmetics in 2016 for an undisclosed sum.

On Estee Lauder’s earnings name Wednesday, Chief Financial Officer Tracey Travis mentioned the expansion of those two manufacturers — Too Faced and BECCA — “is very, very strong,” coupled with “exceptional” shopper demand.

The firm initially rolled these manufacturers out with restricted distribution, Travis mentioned, however their latest launches “are among the most successful … in the entire marketplace.”

Too Faced particularly has attracted extra youthful customers to Estee Lauder’s portfolio of manufacturers, making “great extra business for the company overall,” the CFO added.

On Wednesday, Estee Lauder reported revenue excluding objects of 91 cents per share on gross sales of $2.86 billion, in comparison with analysts’ expectations of earnings of 73 cents a share on revenues of $2.811 billion, based on Thomson Reuters.

Estee Lauder’s Americas’ gross sales, which account for slightly greater than 40 p.c of whole income, rose 5.three p.c, to $1.17 billion, throughout the interval. Specifically, gross sales within the firm’s on-line and specialty-multi channels grew robust double digits, Estee Lauder mentioned.

Source: FactSet

Estee Lauder up four% as newest quarter reveals how it's defying slumping mall site visitors by: Pamela Hendrix published:

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