ST GEORGE’S, Grenada — Grenada is experiencing 12 months on 12 months progress within the German market and the Grenada Tourism Authority (GTA) is looking for extra alternatives to extend its market share.
In April, CEO of the GTA, Patricia Maher, visited Germany to satisfy with journey brokers, tour operators and airways which are Grenada’s companions. The assembly with the choice makers of Condor Airlines was particularly enlightening as Grenada was counseled for already being 20 p.c forward of its bookings final 12 months.
The GTA CEO was in a position to meet with head of community growth lengthy haul for Condor Airlines Wilken Bellmann and his junior supervisor Ruben Schmidt. Coming out of that assembly it was agreed that focus ought to be positioned on rising winter season bookings.
“I used to be excited to listen to that CONDOR is partnering with Caribbean Airlines and are in negotiations with LIAT for connecting flights. This is nice information for us particularly for summer season 2017. Germans can check-in in Frankfurt and join seamlessly with baggage on LIAT to Pure Grenada. CONDOR are additionally code sharing with Air China so it makes Frankfurt a seamless hub to Asia for Grenada,” Maher stated.
Subsequently, conferences have been held with key individuals at Thomas Cook/Neckermann and DerTouristik/Meier’s Weltreisen tour operators to debate the promotion of vacation spot Grenada. Ideas have been shared on how you can attain the journey brokers who promote lengthy haul locations by particular mailings, cooperative promoting and elevated roadshows.
As a part of the go to, the CEO and German gross sales group representatives ensured that they paid visits to journey brokers in Wiesbaden and at Frankfurt Airport to have interaction them on promoting Grenada as a vacation spot. The choice of lodges within the catalogues have been defined and the the reason why Germans would love the vacation spot have been highlighted. Maher is fluent in German and carried out all conferences and interviews in German.
During the busy interval, Maher was additionally in a position to conduct interviews with Sylvia Raschke from Touristik Aktuell and Martina Feyerherd from FVW AG. Both journalists have been supplied with statistics on customer arrivals from Germany. In addition, they have been up to date on new lodge and attraction developments and are excited concerning the vacation spot.
Grenada focuses on German journey market progress by: Farah Grimm published: