Superdrug has delivered a robust rise in full-year income after gross sales have been helped by a face powder championed by Kim Kardashian.

Pre-tax income on the retailer rose 41% to £80.four million within the 53 weeks to December 31 2016, with gross sales up 10.four% to £1.2 billion.

Like-for-like gross sales rose 7.eight% and prospects “continued to be influenced by celebrities”, the agency stated, with the best-selling product final yr a banana face powder fronted by Kardashian.

Superdrug, whose mum or dad agency AS Watson is owned by Hong Kong billionaire Li Ka-Shing, stated cosmetics gross sales rocketed 14%, serving to it obtain a market share of 30% for the primary time.

The group’s on-line providing, Superdrug.com, additionally carried out strongly with gross sales growing by over 60%.

Chief government Peter Macnab stated: “We have had a robust yr and are happy with the corporate’s efficiency.

“Looking to the longer term our technique stays to supply prospects on a regular basis accessible well being and sweetness, giving them the health and beauty providers they want.”

The agency opened 23 new shops final yr and the chain pumped £33 million into retailer revamps.

Superdrug has 789 shops in UK and Ireland the place it employs 13,500 folks.

Kardashian face powder drives gross sales at Superdrug by: Pamela Hendrix published:

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