André Hoffmann, government director, vice-chairman and managing director of L’Occitane en Provence, talks about how India continues to be not uncovered to premium cosmetics, however has excessive demand for such merchandise. Edited excerpts from an interview with FE Sunday…
India has a number of firms providing natural, natural and ayurvedic beauty merchandise. How do you place your model in such a market?
L’Occitane affords pure magnificence merchandise and cosmetics instantly impressed from the south of France. Our merchandise are pure ingredient-based cosmetics. The purpose of this model is to carry the standard advantages from Provence to your complete world. In India, L’Occitane’s prospects wish to be seen as refined customers who’ve a way of genuine fragrances and merchandise. They wish to be seen as cosmetics connoisseurs who’ve a terrific information of the merchandise they’re shopping for. By selecting L’Occitane, a buyer chooses high-quality, traceable, pure merchandise which might be sourced responsibly with respect to the setting.
How has the model’s expertise been in India up to now?
L’Occitane got here to India in 2009, and we’ve got come a good distance since then. We have opened over 12 shops throughout all main cities, in addition to promoting on an e-commerce platform. Our model has been obtained effectively by Indian customers, and we hope to extend our presence within the coming years in retail channels, in addition to our ventures in spa, lodge facilities, and many others. Our focus goes to be loads on the digital platform this yr.
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What have you ever realized in regards to the Indian client?
The magnificence and private care market in India is rising very quick and has enormous development potential, as a big class of merchandise and premium worldwide manufacturers nonetheless have solely restricted penetration within the nation. L’Occitane anticipated the rising demand for luxurious magnificence merchandise, as shopping for capability and buying energy elevated and tastes grew for aspirational client merchandise. This is the explanation L’Occitane considers India as one among its essential markets. Face care continues to be our primary precedence.
The cosmetics market has seen a rising demand from males as effectively. Men have emerged as an necessary goal buyer for the model, as L’Occitane affords an excellent portfolio of males’s vary and unisex merchandise for all private grooming wants. Specifically in India, the boys’s portfolio is doing considerably effectively, with males changing into more and more acutely aware of their grooming wants.
Consumers are additionally searching for merchandise which might be pure and/or natural, and which might be mild and protected for the pores and skin—and L’Occitane, being a pure magnificence model, is an effective alternative.
‘Men’s beauty market rising quickly in India’ by: Pamela Hendrix published: