Visitors from India high vacationer arrivals, because of an ongoing tourism marketing campaign that includes Shah Rukh Khan
A file variety of vacationers got here to Dubai final yr.
Dubai: A record-breaking variety of worldwide travellers flew into Dubai in 2017, additional cementing town’s place as one of many main vacationer capitals on the planet, a brand new report confirmed.
According to the most recent information revealed by the Department of Tourism and Commerce Marketing (Dubai Tourism), Dubai is nearing its 2020 tourism goal because it welcomed a complete of 15.79 million guests final yr, up by 6.2 per cent over a yr earlier.
South Asia emerged because the primary supply of vacationers for Dubai, with hordes of Indian guests, amounting to 2.1 million, arriving within the emirate final yr, up by 15 per cent from 12 months earlier.
This is partly as a result of Dubai Tourism’s ongoing collaboration with Bollywood celebrity Shah Rukh Khan within the multi-awarded #BeMyGuest marketing campaign.
DUBAI’S TOP VISITORS (variety of vacationers, million)
Dubai provides lots of enchantment to discerning travellers from world wide. The emirate isn’t solely residence to among the world’s standard landmarks just like the Burj Khalifa, it provides a number of actions for households and everybody else to take pleasure in.
His Excellency Helal Saeed Almarri, director common of Dubai Tourism, mentioned the 6.2 per cent development in vacationer numbers has allowed Dubai to “ramp up the tempo in direction of assembly” the 2020 tourism targets, which embrace attracting 20 million guests per yr beginning 2020.
“Today, Dubai’s journey and tourism sector isn’t solely nicely positioned to supply a superlative vacation spot expertise throughout its eight core strategic propositions, but in addition geared to speed up its enchantment to the varied and evolving wants of our international travellers,” he mentioned.
Last yr alone noticed quite a lot of developments that opened their doorways to vacationers, additional “broadening Dubai’s enchantment to a large spectrum of holiday makers.”
The metropolis’s latest beachfront district, La Mer, opened to supply households with a brand new hotspot for eating, enjoying and unwinding, whereas Etihad Museum was inaugurated. The yr additionally noticed the inauguration of La Perle in Habtoor City, which is seen to spice up Dubai’s leisure scene.
Dubai’s main theme parks – IMG Worlds of Adventures and Dubai Parks and Resorts (DPR) had their first full yr of operations in 2017. Among the openings in direction of the top of the yr had been Dubai Frame and Dubai Safari, each already proving to be standard and the previous producing essentially the most impressions ever seen on Dubai Tourism’s Instagram web page.
Saudi Arabia was the second-largest contributor of vacationers to Dubai at 1.53 million. The kingdom remained the very best driver of customer site visitors from inside the Gulf Cooperation Council (GCC) area, though the general variety of Saudi vacationers posted a 7 per cent decline from a yr earlier.
The United Kingdom was the third-largest supply of vacationers, delivering 1.27 million travellers – up by 2 per cent over 2016.
New file:15m vacationers go to Dubai by: Farah Grimm published: