A brand new tourism initiative to draw guests to the mountain and different sights of center Munster has been launched, writes Brian Byrne. The Munster Vales programme was devised by tourism providers suppliers within the areas of the Ballyhouras, the Galtees, Knockmealdown and Comeragh mountain ranges and their related valleys.

The initiative is a subset inside the Ireland’s Ancient East thought, and is aimed toward focusing consideration on the numerous sights past the most important iconic locations.

Pictured above on the launch in Lismore Castle are Triona O’Mahony, Destinations & Marketing Manager, Munster Vales; Sinead Carr, Chair of Munster Vales Board, with Minister of State for Tourism & Sport Brendan Griffin; and Marie Phelan of Tipperary Tourism.

The Munster Vales advertising and marketing idea was initiated when plenty of smaller tourism suppliers realised that whereas the Ireland’s Ancient East programme might usher in huge numbers to the long-lasting sights, they have been ‘not getting on the stage’ by way of attracting guests. “We contacted the various councils in the region and asked them if there was something we could do,” says Sinead Carr, chair of the Munster Vales board. “They gave us funding to carry out a feasibility study to see if there was enough in attractions to bring in tourists to the area.”

The Munster Vales is taken into account because the ‘historic heartland of Ireland’, and abounds in heritage, legendary trails, and exercise alternatives. This is what the initiative has pulled collectively, and is able to goal not simply the worldwide vacationers who’re introduced in by Failte Ireland to the better Ireland’s Ancient East, however the crucial home tourism market.

Hilary Creedon of Ireland’s Ancient East is absolutely behind the Munster Vales idea. “Our brand promise is thousands of heritage years of Ireland, and Munster Vales is very much a part of that. We have stories to tell, but we must remember that our visitors are on holiday, and it is crucial that they get this information in a fun way.”

The initiative features a devoted social media programme, and the supply of top-quality media to the suppliers within the area. Kinsale-based photographer Jakub Walutek has offered a spread of lovely pictures from the area and has additionally produced the primary of 4 advertising and marketing movies, which was launched on the Lismore occasion.

“We have already produced a number of ‘bundles’ of attractions which are being made available to where prospective visitors can find them,” says Triona O’Mahony, the Munster Vales vacation spot and advertising and marketing supervisor. “They can also log on to MunsterVales.com and see them.”

The keynote speaker on the launch was Breifne Earley — adventurer, creator, blogger and podcaster — who recalled that the Irish leg of a 29,000km all over the world cycle race which he gained in 2015 really took him by the Munster Vales space. “I have no doubt that when people realise the quality of the attractions here, that they will come in numbers. But let us do like we did with The Gathering, let’s talk about it, invite our relations and friends to come, and their friends. What you have done here is first class, so keep it going.”

New tourism initiative in Munster Vales by: Farah Grimm published:

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