Traveland Lifestyle Press Releases Wednesday September 6, 2017 17: 24

Bangkok– 6 Sep–MediaRoad

TourismAuthority of Thailand introduces main WeChat ‘VisitThailand’ application for Chinese travelers

TheTourism Authority of Thailand (TAT) has actually introduced anofficialWeChat ‘VisitThailand’ applicationfor Chinese travelers, including the popular Mandarin Chinese social networks platform to existing Thailand visitor info services offered to mainlandvisitors.

TheTAT’s info assistance network likewise includes its Call Centre 1672 and the online TAT Contact Centre, both currently offered in Mandarin Chinese, using instantaneous info and support to Chinese tourists in Thailand.

Mr Chattan Kunjara Na Ayudhya, TAT’s Deputy Governor for Marketing Communications stated, “The Chinese travel market is cut off and very different. It is vital, as the country’s whole online ecosystem is effectively the largest closed ‘intranet’ in the world. WeChat ‘Visit Thailand’ levels the playing field, giving Chinese tourists a preferred communication tool they trust in their native Mandarin dialect.”

Thelaunch of the WeChat’VisitThailand’ application allows TAT to efficiently supply Thailand’s tourist newsand assistanceto Chinese travelers onlinein addition to images, voice and videosharing choices. The application is likewise flexible sufficient to provide real-time updates on destinations, lodging, dining locations along with regional Thai experiences from other crucial TAT projects.

Itis offered both in Thailand and China, where travelers can request for traveler info and support for 24 hours by sending out a basic text to the application aid desk.

Chinais Thailand’s biggest traveler source market with the nation inviting 8.8 million Chinese visitors producing 430 million Baht in profits in2016 The number is anticipated to grow to 9 million travelers this yearand create over480million Baht in profits (up 8% and represent 26.6% of the total tourist profits).

DuringJanuary to July this year Thailandreceived 20.41million visitors (+4.47%) who created 1.03trillion Baht (+6.07%). Of that amount to, 5.65million were Chinese travelers producing 290 million Baht representing Thailand’s leading incoming market for both arrivals and profits.

Currenttrendinto the crucial FIT travel sector shows users choose to discover travel info online utilizing applications withMandarinChinese as the primary language.

WeChat is presently China’s most popular social networks application with 889 million active users. The figure looks set to grow as inning accordance with the China Internet Network Information Centre there were 731 million Internet users in 2016, or 53.1% of the overall population. The variety of Internet users on mobile phones increased from 620 million in 2015 to 695 million in2016 Apart from looking for info online, users can likewise schedule lodging and store online.

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Tourism Authority of Thailand introduces main WeChat #VisitThailand # application for Chinese travelers by: Farah Grimm published:


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