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Tourism companies are being inspired to make use of digital actuality in a bid to advertise Welsh points of interest.

Visit Wales revealed it has awarded £290,000 to 6 VR initiatives below its Tourism Product Innovation Fund.

Economy Secretary Ken Skates mentioned rising numbers of companies have been “embracing” the know-how to “market themselves”.

Businesses and organisations declare it has elevated engagement with potential guests.

The Wildlife Trust of South and West Wales acquired £30,000 from Visit Wales to create two VR movies – “Dolphin dive” off the coast of Pembrokeshire and “Flight of the kingfisher” over Teifi Marshes Nature Reserve in Cilgerran.

They have been created in partnership with Island Friends as a part of Wales’ 2017 Year of Legends marketing campaign.

Gina Gavigan, the charity’s advertising and marketing improvement supervisor, mentioned they’ve showcased the movies at shopper exhibits, wildlife points of interest and faculties.

“As a charity we want to inspire people about the amazing wildlife we have here in Wales and what a better way to it do it than using the virtual reality experience,” she mentioned.

“The youthful technology is so tech savvy, they get it right away, however it’s fascinating to see the older technology, how utterly blown away they’re as effectively.

“The venture continues to be in it’s extremely early phases… we have promoted these experiences to encourage guests to return to our websites and we have got actually good suggestions from folks, and from Visit Wales and native vacationer organisations who’re eager to work with us.

“We’ll be looking to develop more experiences going into the future. We’ve got something special planned for the 2018 Year of the Sea using 7D augmented reality, which takes the whole technological element to another level, which is great.”

‘Lasting impression’

She added 85% of people that had watched the movies responded to a survey saying they’d go to Wildlife Trust points of interest.

Dr Nigel Jones, senior lecturer in data methods at Cardiff Metropolitan University, mentioned VR was changing into more and more fashionable because it turns into extra inexpensive and accessible.

He argued it was interesting to vacationers as a result of it enabled folks to work together with a location or attraction they could in any other case not contemplate visiting.

“You’re able to give something that’s more tangible to the person, they can see where they’re going to go, see what’s happening in that location,” he mentioned.

“The other advantage is to give people an experience that they can’t do. You could take them to a place that’s off limits – like a dungeon in a castle.”

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He believes VR works significantly effectively for tourism in Wales due to the nation’s “beautiful” and “immersive” panorama.

But he mentioned companies must maintain up-to-date with advances within the know-how to make sure high quality is maintained.

Economy Secretary, Ken Skates, mentioned VR left a extra “lasting impression” than a brochure or advert.

“The increase in the use of technology such as virtual reality presents many opportunities for tourism businesses in Wales,” he mentioned.

“When trying to entice someone to Wales and selling the concept of what a holiday in Wales could be like, virtual reality is a perfect way of bringing those possible experiences to life – and giving a glimpse of what Wales has to offer.”

Tourism VR use 'to draw guests' by: Farah Grimm published:


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