FINALLY Mainstream Media TAMED by Jubilee and NASA #VinduBichenjanga

By E. Latif

Yesterday’s debate debacle was probably the most visible proof but that Bindu Bichenjanga within the native media scene.

Presidential marketing campaign groups, large and small in each sense of the phrase, snubbed a really effectively organised nationwide debate. Every day they got here up with excuse after one other to frustrate the mixed efforts of the ‘Big’ media. Let’s face it; these causes they gave, together with the courtroom circumstances, weren’t sufficient to justify ignoring a uniform nationwide platform to debate and share their concepts.

Yet, snub they did.

The large query now could be ‘why?’ The notion that the varied marketing campaign groups felt the media can be biased towards them is hogwash. If there actually was bias towards one, then it will be to the good thing about one other. That different ought to have run and milked the free platform. Neither can ‘insufficient session’ actually maintain water as a result of all groups had been communicated to effectively prematurely. Furthermore, the identical personalities normally seem for stay interviews on radio and TV on shorter discover.

Me thinks the politicians felt emboldened to stay a finger at ‘large’ media as a result of they now have choices. Walk with me on this….

Have you seen TV adverts by NASA/ Raila Odinga? Have you seen any by the opposite candidates together with Aukot, Nyagah, Prof Wainaina and the remainder? Has Jubilee Party positioned any TV advert aside from the now-illegal ones by the federal government? The similar applies to radio, doesn’t it?

The 2017 political marketing campaign has all however moved to the digital area. Raila is working his personal TV station on Facebook, stay streaming each political rally. Uhuru is doing the identical with a whole lot of social media presence by his youthful marketing campaign crew. The similar pattern is exhibited by candidates of the opposite positions; Governors right down to MCA.

The amount of cash that Kiambu senatorial aspirant Karungo wa Thang’wa, Starehe’s Boniface Mwangi and others have spent on social media is a drop within the ocean in comparison with how a lot they’d have spent on TV and radio advertisements. Yet, theirs is now simpler and measurable.

Last evening’s ‘Up Yours’ gesture by politicians to the media was a typical response by a buyer to enterprise. It says ‘I’ve a greater possibility and I’m going for it, wewe shinda hapo!’

The days of legacy media working the heartbeat of the nation are below severe menace.Yesterday’s debate debacle was probably the most visible proof but that Bindu Bichenjanga within the native media scene.

Presidential marketing campaign groups, large and small in each sense of the phrase, snubbed a really effectively organised nationwide debate. Every day they got here up with excuse after one other to frustrate the mixed efforts of the ‘Big’ media. Let’s face it; these causes they gave, together with the courtroom circumstances, weren’t sufficient to justify ignoring a uniform nationwide platform to debate and share their concepts.

Yet, snub they did.

The large query now could be ‘why?’ The notion that the varied marketing campaign groups felt the media can be biased towards them is hogwash. If there actually was bias towards one, then it will be to the good thing about one other. That different ought to have run and milked the free platform. Neither can ‘insufficient session’ actually maintain water as a result of all groups had been communicated to effectively prematurely. Furthermore, the identical personalities normally seem for stay interviews on radio and TV on shorter discover.

Me thinks the politicians felt emboldened to stay a finger at ‘large’ media as a result of they now have choices. Walk with me on this….

Have you seen TV adverts by NASA/ Raila Odinga? Have you seen any by the opposite candidates together with Aukot, Nyagah, Prof Wainaina and the remainder? Has Jubilee Party positioned any TV advert aside from the now-illegal ones by the federal government? The similar applies to radio, doesn’t it?

The 2017 political marketing campaign has all however moved to the digital area. Raila is working his personal TV station on Facebook, stay streaming each political rally. Uhuru is doing the identical with a whole lot of social media presence by his youthful marketing campaign crew. The similar pattern is exhibited by candidates of the opposite positions; Governors right down to MCA.

The amount of cash that Kiambu senatorial aspirant Karungo wa Thang’wa, Starehe’s Boniface Mwangi and others have spent on social media is a drop within the ocean in comparison with how a lot they’d have spent on TV and radio advertisements. Yet, theirs is now simpler and measurable.

Last evening’s ‘Up Yours’ gesture by politicians to the media was a typical response by a buyer to enterprise. It says ‘I’ve a greater possibility and I’m going for it, wewe shinda hapo!’

The days of legacy media working the heartbeat of the nation are below severe menace.

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